YAMAHA SGV SERIES TAKES GUITAR TO THE EXTREME
–Radical Style, Unique Pickups and Tremolo
Make New Series a Must-See, Must-Play–

SGV300

BUENA PARK, CA (April 14, 2000)—In response to the growing "alternative" music, extreme lifestyle and youth culture markets, Yamaha Corporation of America presents the new SGV Series guitars. Two new models–the SGV300 and SGV800–are designed for players that demand a sound, style and look that is a step outside the norm. The radical look of these instruments, combined with great-sounding pickups and a unique tremolo system, are a testament to Yamaha’s history of producing original electric guitars. The units are currently shipping.

"Yamaha is excited to introduce a new guitar line that boasts an innovative and original design," states David Bergstrom, director of marketing, Combo Group, Pro Audio & Combo Division. "Our dealers will now be able to tap into an alternative consumer base that has really exploded."

The physical design of the SGV Series is based upon the vintage Yamaha SG line dating back to 1966. Yamaha was the first guitar manufacturer to introduce the angled "Samurai" headstock shape, which has since become an often-imitated characteristic of electric guitars.

SGV800

Both models feature a flat top, solid alder body; a 12-degree angled headstock; chrome hardware; 3-position toggle switch; volume and tone control knobs; a fast, thin maple neck; roller bridge; and rosewood fingerboard. Both models also contain innovative electronics which are original Yamaha designs, including an incredibly smooth, non-locking tremolo system with roller-type bridge. The SGV300 contains single coil Ferrite pickups, the SGV800, Alnico V pickups.

To complete the extreme look, players can choose from a variety of finishes that yield an awesome look on stage or on video. The SGV800 is available in Black Sparkle, Red Sparkle, Blue Sparkle; the SGV300 in Pearl Green, Vintage Yellow and Red Metallic. "The SGV Series offers today’s guitarist a radical alternative," notes Gary Cook, Guitar product manager. "With a wild-looking body design and innovative features, it’s an extreme instrument for the extreme guitarist."

For more information on the SGV Series guitars, write Yamaha Corporation of America, Pro Audio & Combo Division, Guitar Products, P.O. Box 6600, Buena Park, CA 90622-6600; telephone (714) 522-9011; e-mail info@yamaha.com; or visit www.yamaha.com or www.yamahaguitars.com on the Web.

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