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YAMAHA ADVANTAGE™ BAND INSTRUCTION METHOD EMPHASIZES MUSICIANSHIP FROM DAY ONE —Innovative Approach Based on Input From Over 300 Band Directors— GRAND RAPIDS, MI (July 10, 2001)—Yamaha Corporation of America, Band & Orchestral Division, announces the launch of The Yamaha Advantage™ band instruction method, an innovative approach developed in conjunction with esteemed music publisher Carl Fischer that emphasizes the development of musicianship from the very first day.
Over 300 band directors participated in the development and evaluation of this method over a three-year period, drawing upon many years of collective experience. Exceeding the national standards for arts education, The Yamaha Advantage™ is a unique method that stresses musicianship by introducing correct note duration, line direction, proper phrasing, musical forms and musical terms. The systematic, yet flexible, approach is designed to focus students on developing embouchure, breath support and fingering, using classical music and proven technique studies from the great composers. Books are available for clarinet, trumpet, horn, flute and percussion instruction. The Yamaha Advantage™ has an engaging visual design which enhances the method's effectiveness: musical note shapes are geared for the beginner, correct note durations are represented visually, and a color-coordinated instructional system reinforces new concepts by relating them to corresponding exercises and subject matter. Internet-style buttons emphasize Notes, Theory, Rhythm and Musicianship on every page while the music remains unobstructed, uncluttered and easy to read. "Music teachers and parents alike have been looking for an effective teaching method which builds musicianship," says Glenda Plummer, senior marketing manager, Band & Orchestral Division. "The Yamaha Advantage™ uses a creative, yet structured approach that stimulates students and ensures a basic grounding in music fundamentals." The Yamaha Advantage™ takes advantage of the Web to supplement the learning experience. Students and teachers can visit www.yamahaadvantage.com for extra activities and free teaching aids: lesson plans, music history lessons, programming ideas, extra exercises, play along tracks and games, master classes, online forums, and more. For more information, write Yamaha Corporation of America, Band & Orchestral Division, 3445 East Paris Ave. SE, Grand Rapids, MI 49518; call (616) 940-4900; send e-mail to infostation@yamaha.com; or visit www.yamaha.com/band or www.yamahaadvantage.com.
© 2001 Yamaha
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