YAMAHA LOTUS SERIES ACOUSTICS COMBINE
TRADITION AND INNOVATION
—New Handcrafted Line Makes NAMM Debut—
ANAHEIM, CA—Builders of top quality guitars have always
strived to achieve better tone, stronger construction and timeless
beauty in each instrument they create. In that same tradition,
Yamaha Guitars establishes a new standard for sumptuous quality
and tone in acoustic instruments with the introduction of the
Lotus Series. Hand-built to exacting standards at Yamaha's facility
in Japan, each model of the Lotus Series exudes world-class
craftsmanship, tradition and innovation. The result is understated
beauty and uniquely rich, distinctive acoustic sound.
The Lotus Series will be available throughout 2004, and features
15 models in four categories from entry to luxury level. Simple
and elegant styling features include premium Englemann Spruce
tops, Rosewood back and side body construction, and the finest
inlays, tuners and bindings. Each model also features Yamaha's
original body style, and full 651 mm scale.
"The Lotus Series sets a new benchmark for acoustic guitars,"
states Joseph Brasler, marketing manager, Yamaha Guitars. "While
old-world materials such as high grade Englemann Spruce, beautiful
solid Rosewoods and Nitrocellulose lacquers are used throughout
the Lotus series, our luthiers are constantly looking for new
ways to increase responsiveness, lighten and strengthen structures
and deliver a sweeter, more dynamic sound."
Construction innovations include Yamaha's exclusive Non-Scalloped
90° X-Bracing, which increases resonance and provides
a more focused midrange, and the unique SQ Frame Side-Bracing,
which enhances low and low-mid response.
"On traditional guitars, string vibration mostly affects
the top of the instrument, and the rest of the acoustic structure
serves to amplify that resonance," adds Brasler. "SQ
Frame Side-Bracing expands string energy out to include the
back and sides of the body, making the lows and low-mids richer,
fuller and more alive."
While there are a number of ways to approach neck block design,
Yamaha's proprietary NC Neck Block offers superior coupling
of the neck and body while simultaneously increasing sustain,
power and projection.
Luthiers have constantly experimented with the lamination
of premium tonewoods to find the perfect balance between warmth
and sound definition. The necks of Lotus Series combine traditional
Mahogany with exotic Padauk for a clear, natural, round tone
and superior neck rigidity.
For more information on the Lotus Series acoustic guitars,
visit Yamaha at Winter NAMM 2004 in the Marquis Ballroom at
the Anaheim Marriott Hotel; write Yamaha Corporation of America,
Pro Audio & Combo Division, Guitar Products, P.O. Box 6600,
Buena Park, CA 90622; telephone (714) 522-9011; email infostation@yamaha.com;
or visit www.yamaha.com.
|
