NEW YAMAHA AES ELECTRICS ARE ALL ABOUT
GREAT LOOKS AND SOUND
—Three Models Ideal for Rhythm or Lead
Rock Players—
ANAHEIM, CA—Since its debut, the Yamaha AES Series electric
guitars have provided lead and rhythm rock players with quality
designed, competitively-priced instruments that can hold up
to heavy riffs and keep pace with today's guitar-driven music.
Yamaha Guitars expands on the award-winning AES Series with
the Winter NAMM introduction of three new models, developed
in conjunction with Yamaha Guitar Development, Yamaha's U.S.
custom shop and artist center. Available in March, the Yamaha
AES420, AES720 and AES920 electrics join the line that includes
the award-winning AES620, and carry on the AES tradition with
substance and style.
"The AES electrics have always been known for big sound,
a smooth feel and real playability," states Joseph Brasler,
marketing manager, Yamaha Guitars. "It's been said that
the AES is a modern twist on a retro instrument, and these new
models carry that idea a step further. It's not just about amazing
looks or sound—it's about both."
The AES420 is a great introduction to the Yamaha AES line.
It features a solid Mahogany body and set Mahogany neck with
a Rosewood fingerboard. Electronics include premium Yamaha pickups,
master volume and tone knobs, plus a 3-way toggle EQ switch.
Other design elements include dot inlays, die-cast tuners and
chrome hardware. Color options include striking black or red
metallic.
The AES720 has a solid body and a fast, set-in neck constructed
of Mahogany, plus a Rosewood fingerboard. Onboard electronics
include Grover tuners, DiMarzio custom neck and bridge pickups
with separate volume controls, a master tone control and 3-way
EQ switch. The appearance of the AES720 is what sets it apart
from other models in the line—metallic finishes with a
unique black center, high-tech black anodized hardware and a
distinctive AES bridge and tailpiece.
The AES920 blends the vintage with the modern, with a solid
Maple body, African Mahogany top and quilted Maple body veneer.
The set-in, 24 ¾-in. scale African Mahogany neck features
a Rosewood fingerboard with Abalone dot inlays and white position
markers. A Yamaha original bridge and AES tailpiece, nickel
hardware, die-cast tuners and the choice of Natural or warm
Honeyburst top finishes complete the look.
The electronics of the AES920 will yield an endless selection
of blends for a true custom sound—Duncan '59® neck
and bridge pickups with nickel plated covers and separate volume
controls, plus master tone and a 3-way EQ toggle switch.
For more information on AES420, AES720 and AES920 electric
guitars, visit Yamaha at Winter NAMM 2004 in the Marquis Ballroom
at the Anaheim Marriot Hotel; write Yamaha Corporation of America,
Pro Audio & Combo Division, Guitar Products, P.O. Box 6600,
Buena Park, CA 90622; telephone (714) 522-9011; email infostation@yamaha.com;
or visit www.yamaha.com.
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