YAMAHA LAUNCHES NEW ONLINE APPAREL STORE AT YAMAHAGEAR.COM
—New Site Puts Fashion First, from the
Traditional to the Adventurous—
ANAHEIM, CA—Yamaha Corporation of America announces the
debut of a completely new web store at www.yamahagear.com. Unlike
other manufacturer apparel sites, including the earlier generation
of Yamaha's own e-store, the new site is a full-fledged fashion
retailer, out to compete with other clothing companies.
The fresh, inviting look of the website, and the remarkable
variety of the products available, will appeal to both Yamaha
enthusiasts and trend-conscious "fashionistas" who
want to sport the best custom gear. The offerings include unique
twists on the traditional Yamaha logo t-shirt, flight jackets,
hats and an entire line of gear specifically designed for young
women. For the less adventurous, traditional polo shirts and
logo-wear will always be available.
The site is as friendly to Yamaha authorized retailers as
it is to direct consumers. A password-access ordering page allows
dealers to purchase any merchandise on the site for direct shipment
to their stores.
"The new Yamahagear.com is the only true apparel site
that offers the powerful identity of Yamaha in a consumer-oriented
fashion line," says Bryan Savage, manager, Yamaha Accessory
Products. "Most manufacturers offer logo products, but
we're going to the next level, competing head-to-head with the
biggest apparel sites."
For more information on Yamaha Accessory products, visit Yamaha
at Winter NAMM 2004 in the Marquis Ballroom at the Anaheim Marriott
Hotel; write Yamaha Corporation of America, Piano Division,
P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011;
e-mail infostation@yamaha.com;
or visit www.yamaha.com.
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