YAMAHA GUITARS OFFERS BEGINNERS MORE CHOICES
—Entry-level Models Expand On Popular
F310 Product Line—
ANAHEIM, CA—For years, the Yamaha F310 acoustic guitar
has proved to be a staple in the world of entry-level instruments
with its distinctive dreadnought body style, loud acoustic tone,
comfortable playability and competitive price point. Additionally,
the F310 has played a dual role as the centerpiece of the wildly
popular Yamaha Gigmaker Acoustic Guitar Package—an "all-in-one"
solution for beginning players seeking a high-quality instrument
with multiple components and maintenance accessories. For Winter
NAMM 2003, Yamaha Guitars will introduce the F310CS acoustic
and FX310CS acoustic/electric to the F310 line.
Like the original F310, all new models feature a Spruce top,
Meranti back and sides, Rosewood fingerboard and bridge, Nato
neck, striking new Cherry Sunburst finish and Yamaha Limited
Lifetime Warranty. The acoustic/electric FX310CS includes a
one-way preamp with Piezo pickup.
"Offering more choices will not only help us maintain
our position as the number one choice for entry-level instruments,
but will also open up a new segment," states Joseph Brasler,
marketing manager, Yamaha Guitars.
"Many manufacturers will offer entry-level customers
a single model, no choice of options, and reserve the ‘real’
quality for their high-end products," adds Brasler. "Yamaha
has enjoyed success by going against that thought with the F310,
and should continue to attract new fans with these new entries."
For more information on the new F310 models, visit Yamaha
at Winter NAMM 2003 in the Marquis Ballroom at the Anaheim Marriott
Hotel; write Yamaha Corporation of America, Pro Audio &
Combo Division, Guitar Products, P.O. Box 6600, Buena Park,
CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com;
or visit www.yamaha.com or www.yamaha.com/guitars.
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