NEW YAMAHA DRUM WALL PACKAGING THINKS
INSIDE and OUTSIDE 'THE BOX'
—Includes New Graphics, Sturdy Construction—
ANAHEIM, CA—Yamaha Drums will showcase redesigned drum
wall packaging at Winter NAMM 2003. Packaging has been revamped
for all CL tom arms, CH boom arms and floor tom legs. "Clear-view"
design boxes allow customers to view products through a transparent
window and handle without damage. All boxes feature improved,
stronger construction, resulting in decreased shipping damage.
Finally, new, colorful graphics are sure to be an eye-catcher
on any dealer’s drum accessory wall.
"Today, with the variety and quantity available, products
have to sell themselves with a quick look," states Dave
Jewell, marketing manager, Yamaha Drums. "With this packaging
upgrade, Yamaha not only improved the looks—but also the
quality—of this important marketing tool.
For more information on the revamped drum wall packaging,
visit Yamaha at Winter NAMM 2003 in the Marquis Ballroom of
the Anaheim Marriott Hotel; write Yamaha Corporation of America,
Pro Audio & Combo Division, Drum Products, P.O. Box 6600,
Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com;
or visit www.yamaha.com or www.yamahadrums.com.
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