YAMAHA CELEBRATES ANNIVERSARY WITH NEW GRAND
—New Centennial Edition Marks 100 Years
of Yamaha Grand Pianos—
ANAHEIM, CA—Yamaha Corporation of America has been making
grand pianos for 100 years, and to mark the occasion, visitors
to Winter NAMM 2002 will get the first look at the C1 Centennial
Edition, a special version of the popular 5'3" grand.
"I think it's fitting that on our 100th anniversary,
we're commemorating the milestone with a special edition
that improves upon one of our established models," says
Paul Calvin, piano marketing manager. "Yamaha has always
believed in constant innovation and improvement, and a special
occasion like this is no time to rest on our laurels."
The debut of the C1 Centennial Edition begins a year-long
celebration of this milestone. The new piano looks to the future
with a unique "slim rim" cabinet design that gives
the instrument a lighter feel than a traditional grand. The
two-tone polished ebony and champagne gold finish also contributes
to the piano's departure from the standard mold. It will
be available for purchase in June 2002.
This commemorative piano embodies a tradition that began with
Yamaha's first award-winning pianos more than a century
ago, and continued with innovations such as the first Yamaha
concert grand in 1950, the Disklavier in 1988, the Silent Series
in 1993 and the turn-of-the-millennium Disklavier Pro 2000.
The international reputation that Yamaha pianos enjoy today
reflects this legacy of excellence, and Yamaha continues to
challenge conventions and complacency to this day.
On the inside, the C1 Centennial Edition offers the same quality
features of the present C1 grand—with the Yamaha V-Pro
plate, permanent crown solid soundboard, full-length ribs and
other stability-enhancing design elements.
For more information about the Yamaha C1 Centennial Edition,
visit Yamaha at Winter NAMM 2002, in the Marquis Ballroom at
the Anaheim Marriott Hotel; write Yamaha Corporation of America,
Piano Division, P.O. Box 6600, Buena Park, CA 90622-6600; email
infostation@yamaha.com;
visit www.yamaha.com or telephone (714) 522-9011.
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