YAMAHA UPGRADES CLASSIC PACIFICA SERIES
—New Additions Smash the Price/Performance
Barrier—
ANAHEIM, CA—When it comes to developing the guitarists
of tomorrow, nothing is as important as quality entry-level
and intermediate instruments, as exemplified by the latest additions
to the classic Yamaha Pacifica Series, the PAC012 and PAC112J.
"Yamaha is tapping into new markets more strongly than
ever before," states David Bergstrom, director of marketing,
Yamaha Corporation of America, Combo Group. "Good, affordable
instruments like these encourage new players—and keep them
interested as they develop their chops."
The PAC012 delivers craftsmanship and tone that belie its
affordable price point, with an Agathis body mated to a Maple
neck and Rosewood fingerboard. Electronics include the popular
dual single-coil/single humbucker combination, a five-way selector
switch, and passive volume and tone controls. The PAC012 is
available in Black, Red Metallic, and Dark Blue Metallic finishes.
The classic tone of a traditional solid Alder body highlights
the design of the PAC112J. Like the PAC012, it offers a slick
Maple neck, Rosewood fingerboard, chrome hardware, and a single-coil/single
humbucker pickup configuration. Finishes include Black, Red
Metallic, Lake Blue and Translucent Dark Green.
"These guitars get developing players off to the right
start," notes Gary Cook, product manager, Yamaha Guitars,
"and can take you from the beginning stage to ‘the
stage.’"
For more information on the Pacifica PAC012 and PAC112J guitars,
visit Yamaha at Winter NAMM 2002 in the Marquis Ballroom at
the Anaheim Marriot Hotel; write Yamaha Corporation of America,
Pro Audio & Combo Division, Guitar Products, P.O. Box 6600,
Buena Park, CA 90622; telephone (714) 522-9011; email infostation@yamaha.com;
or visit www.yamaha.com or www.yamahaguitars.com.
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