YAMAHA FORMS COMMERCIAL AUDIO SYSTEMS DIVISION
Realignment Will Allow Greater Focus on Critical, Growing
Market
BUENA PARK, CA (March 1, 2002)Furthering its
commitment to the expanding commercial audio market, Yamaha Corporation
of America announces the formation of the Commercial Audio Systems
Division, effective April 1, 2002. Spearheaded by newly-named
general manager Larry Italia, the division will report directly
to Mick Umemura, president of Yamaha Corporation of America, and
will dedicate itself solely to the high end commercial recording,
production, sound reinforcement/installed sound, broadcast and
tour sound markets.
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Larry
Italia
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"We believe that the time is right for Yamaha
to intensify its focus on the commercial audio market where we
will demonstrate our increased commitment through product development
and full utilization of our technological resources, states Umemura.
"I am personally very excited at the formation of this new
division and pleased that we are now positioned to better serve
this segment of the industry."
Yamaha Commercial Audio internally split off from
the Professional Audio Department in April of 1999, forming a
dedicated dealer network and a separate sales and support team.
The new division will continue to address all areas of the market
through a dedicated force of high end dealers. Internal expansion
is now under way in the sales, marketing, administration, order
entry and customer service departments.
Professional audio products sold through MI music
store channels remain the responsibility of Wayne Hrabak, marketing
manager, Professional Audio Department, Pro Audio & Combo
Division.
"The intent of the Commercial Audio Systems
Division is to keep an even sharper focus on the needs of its
dealers and customers," states Larry Italia, general manager,
Yamaha Commercial Audio Systems Division. "The commercial
market is the largest segment within the audio industry, and by
operating as a separate division, Yamaha will further strengthen
its growth while better servicing our dealers, contractors, consultants,
sound designers, and end users."
The division will continue to utilize the core technologies
developed by Yamaha Japan in the areas of DSP, digital mixing
consoles and networking. Products sold through the Commercial
Audio Systems Division include, but are not limited to, the PM1D
digital mixing system, M and GA Series consoles, the new DM2000
digital production console, mLAN networking systems, DME32 digital
mixing system, C and X Series amplifiers, and the SREV1 digital
reverb.
For more information on the Yamaha Commercial Audio
Systems Division or to arrange an interview with Larry Italia,
please contact Lisa Young at Giles Communications, lyoung@giles.com.
For more information on the Commercial Audio Systems Division
product line, visit the web at www.yamaha.com.