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YAMAHA AND ABC GIVE LUCKY FAMILY A MAKEOVER
Gear Donated for ABC's "Extreme Makeover/Home
Edition"
BUENA PARK, CA (February 27, 2004)Yamaha Corporation of America
recently helped make dreams come true for an unsuspecting family
by donating a selection of musical instruments, recording equipment
and accessories as part of ABC's "Extreme
Makeover/Home Edition," which aired Sunday, February 22.
Each week, the primetime inspirational home makeover show gives
one deserving family with a compelling story a complete home renovation
in a one-week period of time. The February 22 segment, Episode
3, "Garage Band/Recording Studio," focused on a family
with musical talents.
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Before
Extreme Makeover
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After
Extreme Makeover
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While John Cox traveled worldwide to help churches and organizations,
his wife Wendy quit her job as a nurse to support her husband's
work and stay at home with their three daughters. John recently
received a permanent position as a youth pastor, and was able to
buy his family their very first home. As the family plays in a band,
the renovation team turned the garage into a performance/recording
studio areasomething John had always wanted, but was unable
to afford.
"Prime time network television exposes music industry products
to potential customers who may not normally walk into a music store,"
states Tom Sumner, general manager, Yamaha Professional Audio &
Combo Division. This type of exposure is part of Yamaha's market
expansion strategy to drive customers into its dealers. These consumers
are amazed at the quality and value in Yamaha products when they
get the opportunity to experience them."
Yamaha supplied several acoustic and electric guitars (CPX5S,
AES620
and SLG100N),
an acoustic and electronic drum kit (Stage
Custom and DTXPRESSII),
a small P.A. system, a P90
digital piano, an 02R96
digital mixer and AW16G
digital workstation, MSP10
Studio monitor speakers and a complete selection of accessories.
The show's lead designer and host is Ty Pennington, best known
as the master carpenter from TLC's hit "Trading Spaces."
Pennington and the design team of Paul DiMeo, Michael Moloney and
Constance Ramos began construction for the first season in early
December, and are in production until May 2004, redesigning twelve
homes.
For more information, write Yamaha Corporation of America, Pro
Audio & Combo Division, P.O. Box 6600, Buena Park, CA 90622;
telephone (714) 522-9011; e-mail infostation@yamaha.com;
or visit www.yamaha.com.
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