YAMAHA NAMES JOSEPH BRASLER GUITAR MARKETING MANAGER
New Electric Basses Boast Versatile Tone Control, Stunning
Aesthetics
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New
Yamaha Guitar Marketing Manager, Joseph Brasler.
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BUENA PARK, CA (September 20, 2002)Yamaha
Corporation of America announces the appointment of Joseph Brasler
to the position of marketing manager, Pro Audio & Combo (PAC)
Division, Guitar Products. The announcement was made by David
Bergstrom, director of marketing, Pro Audio & Combo Division.
In his new position, Brasler will oversee the marketing
and promotional efforts for all guitars and basses, amplification
and effects, and will report directly to Bergstrom and PAC general
manager Rick Young.
Brasler comes to Yamaha from Line 6 Corporation,
where he held the positions of regional sales representative,
director of domestic sales and director of sales, national accounts.
Prior to joining Line 6, he was employed by Rivera Research and
Development, Digital Music Corporation, Bogner Amplification,
and Maken Music, a musical instrument retailer. Brasler
is also a professional musician, with tour credits that include
Boz Scaggs, Bob Welch, Steve Lukather, Burton Cummings and Etta
James. A native of Los Angeles, Brasler currently resides in Reseda.
"Joey brings the right combination of sales
and marketing experience, along with the solid business relationships
and technical knowledge to fit nicely into the Yamaha team,"
noted Bergstrom.
For more information, write Yamaha Corporation of
America, Pro Audio & Combo Division, Guitar Products, P.O.
Box 6600, Buena Park, CA 90622, telephone (714) 522-9011, e-mail
infostation@yamaha.com
or visit www.yamaha.com/guitars.