YAMAHA LAUNCHES MOTIF LOYALTY SALES PROGRAM

BUENA PARK, CA (September 19, 2003)—Yamaha Corporation of America, Digital Musical Instruments, announces the launch of Motif Loyalty, a sales program for customers who currently own a Yamaha Motif synthesizer and are interested in purchasing a new Motif ES product. The Loyalty Program is for U.S. customers who are either buying a Motif ES through an authorized Yamaha dealer or buying a pre-owned Motif from a person who is selling it in order to buy a Motif ES.

Show Your Loyalty: Motif ES

After purchasing the ES product, customers are directed to fill out the online registration form at www.motifloyalty.com. Within four to six weeks, registrants will receive a certificate for a one-year warranty extension, a free Motif/Motif ES Survival Kit CD, a choice of Get Motifated! ES DVDs (for ES customers only) and 25 percent off on a selection of Yamaha accessories. In addition, participants will automatically be entered into the monthly drawings for free Yamaha products.

"With the release of the Motif ES, Yamaha has created an unprecedented program for both new and current Motif customers," states Mike Martin, marketing manager, Digital Musical Instruments. "Simply remember www.motifloyalty.com, and Yamaha will do the rest."
The Loyalty Program runs from September 2003 through March 31, 2004.

For more information, write Yamaha Corporation of America, Pro Audio & Combo Division, Digital Musical Instruments, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com, www.motifator.com or www.motifloyalty.com.