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NEW YAMAHA UPRIGHT PIANOS EXPAND DESIGN CHOICES
Mahogany, Walnut and Brown Cherry Models Put
a New Face on Proven Value
BUENA PARK, CA (July 11, 2003)Nothing combines design, function
and artistry like a fine piano. Yamaha Corporation of America, Piano
Division, announces the availability of three elegant new cabinetry
options for its proven 44" Gallery Collection acoustic upright
pianos.
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With
new cabinets in Traditional Mahogany, Italian Provincial and
Brown Cherry, Yamaha's M Series of 44" Gallery Collection
acoustic upright pianos offers even more attractive and affordable
options for the home.
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The M475TM's (Traditional Mahogany) Mahogany design and the M475IP
(Italian Provincial) Walnut model both deliver the complete array
of Yamaha acoustic upright advantages in styles that will suit today's
tasteful home designs. The M450BC, in Brown Cherry, adds the advantage
of entry-level pricing with an equally eye-pleasing presentation.
"We know from exhaustive market research that piano owners
consider their investments to serve dual rolesas fine musical
instruments and fine furniture," says Bernie McCaffery, Piano
marketing manager, Piano Division, Yamaha Corporation of America.
"With our expanded offerings in this popular and proven size,
no one has to compromise on either side of that equation. We anticipate
that these additions to the Yamaha upright family will be quite
popular."
In the M475TM 44" Gallery Collection acoustic upright piano,
buyers with either country or traditionally appointed homes will
find a ready intermediate-level addition to their décors.
The Mahogany cabinet features a satin gloss finish with a Mahogany
inlay panel on the music rack. A new larger, tapered through-leg
design with decorative routing along with a wider arm and side panels
adds to the "curb appeal" while keeping the design pleasingly
simple, and high-quality finish and construction will ensure years
of reliable use.
The M475IP employs a Walnut cabinet that blends European styling
with American craftsmanship. Its satin gloss Walnut finish boasts
an open-design music rack, wider arm and side panels, and a new
larger routed square through-leg design. This model offers slightly
more intricate cabinetwork on the music rack, with brass buttons
and a brass escutcheon place behind a brass pull-down knob on the
fallboard.
The M475TM and the M475IP internally offer technically superior
features taken from the M500 Series Yamaha upright pianos, such
as a permanent crown solid Spruce soundboard, full-length ribs,
Yamaha's patented V-Pro plate, extruded aluminum action rails, a
balanced action, uniform key travel, spruce keys and the Yamaha
Servicebond Assurance Program.
The M450BC 44" Gallery Collection acoustic upright piano brings
a new look to Yamaha's very successful entry-level upright. The
satin Brown Cherry cabinet is in tune with the decorating needs
of today's customers, and a new music rack design combines with
larger front legs and side panels and an improved bench design to
make the best even better.
"This piano allows the first-time buyer to afford a quality
Yamaha piano that will hold its value for years to come," McCaffery
notes.
The new M450BC shares with its design predecessors a use of the
finest hardwood veneers, a 21-step lacquer finishing process, a
one-piece leg, solid brass hardware and the consistency that comes
from having the case and the bench finished together. Its full-length
ribs are glued into a notched liner, and it boasts a solid Maple
treble bridge and a solid Maple bass bridge. The M450BC's Practice
Pedal supports a Mute function, and its metal action rails, POM
resin jacks, balanced and weighted Spruce keys and polished center
pins contribute to a touch and response like no other. It carries
a Ten (10) Year Limited Warranty and the Yamaha Servicebond Assurance
Program.
For more information on Yamaha's new upright piano models, write
Yamaha Corporation of America, Piano Division, P.O. Box 6600, Buena
Park, CA 90622; telephone (714) 522-9011; email infostation@yamaha.com;
or visit www.yamaha.com.
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