Convey Your Brand Essence | Corporate Identity

Branding is a process of connecting good strategy with good creativity. It can be learned, taught, replicated and cultivated. Successful businesses continually adapt to changes in the marketplace, the industry, and the economy. No decision, big or small, should be made without asking the million-dollar question: “Will it help or hurt the brand?” To begin building your brand, ask yourself three questions: 1) Who are you? 2) What do you do? 3) Why does it matter?

Giles’ expertise provides the full range of tools and services to develop and implement strong brands. Every project is led and managed by an experienced professional. We can diagnose a situation quickly and collaborate with our clients to create compelling brand ideas efficiently.

We have provided world-class design solutions across virtually every industry and market space: financial and consulting services, media and entertainment, retail, legal, commercial real estate, consumer products and technology and telecommunications.

Our disciplined approach gets things right the first time. This means developing ideas that are clear and simple that connect with important audiences. Our goal is to help you create a sustainable competitive advantage.

Our Expertise

Brand Strategy & Positioning

Brand Architecture

Name Creation & Naming Systems

Corporate & Product Brand Identity Design

Design Systems & Guidelines

Integrated Brand Communications

Employee Brand Engagement

Executive Coaching